Since their founding, TAG Heuer has exemplified what it means to be an avant-garde Swiss watch manufacturer. Their stunning collections of sport watches, chronographs and dress watches are home to some of the greatest innovations in watch history and their persistence for greatness is only strengthened further by the appeal of their limited edition designs.

TAG Heuer Luxury Watches

TAG Heuer watches are driven by a relentless desire to be the best in luxury Swiss watch manufacture. Many of their designs are committed to the world of sport, particularly motor racing, with stunning selections of chronographs and chronometer-certified watches breaking the boundaries of aesthetics and accuracy.

TAG Heuer Connected

The world’s first Swiss smartwatch, the TAG Heuer Connected bring to life the brand’s Carrera case but with newly developed technology from Intel and Google inside. The premium wearables are designed for those looking to combine the sophisticated appeal of luxury watch design with the unbeatable functionality of smartwatch technology.

aquaracer
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aquaracer Collection

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Combining the adrenaline of motor racing with underwater adventure, the TAG Heuer Aquaracer watch is the perfect model for those in need of ingenious technology and water resistant design. These are dream sports watches for the modern-day man promising Swiss made automatic and quartz movement housed within stylish designs.

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carrera
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carrera Collection

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Since the 1960’s, the TAG Heuer Carrera collection has remained synonymous with sports elegance, inspired by the sophistication and adrenaline of motor racing with clean, easy to read dials and simple aesthetics that provides optimal legibility at high speeds and in all lighting conditions.

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formula 1
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formula 1 Collection

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Casual, affordable and elegant, the TAG Heuer Formula 1 watch collection has secured the Swiss watch manufacturer as one of the world’s leading suppliers of sports watches. Ever since its launch in 1992, the design has remained a permanent fixture on the wrists of Formula 1 race car drivers everywhere.

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monaco
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monaco Collection

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Personifying both the city and race of the same name, the TAG Heuer Monaco epitomises everything luxurious and divine. It reached worldwide fame when a version of the square-shaped automatic chronograph was worn by racing legend Steven McQueen during the classic 1970 Hollywood film Le Mans.

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connected
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connected Collection

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The TAG Heuer Connected collection marks the world’s very first Swiss made smartwatch with each design proudly made in the brand’s workshops in La Chaux de Fonds. The designs are both luxurious and innovative offering the likes of wrist based heart rate monitors, customisable dial designs, interchangeable straps and Wear Os by Google.

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TAG HEUER CARRERA - THE GRAY MAN